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Why Businesses Should Implement SEO Into Their Marketing Strategy

The main goal of implementing SEO (Search Engine Optimization) into your business’ marketing strategy is to create authority for your brand. A business site with good SEO has a high…

Digital Marketing During The Coronavirus Outbreak

Digital Marketing During The Coronavirus Outbreak The spread of COVID-19 has been a major source of worry in the world these past weeks. Its impact has been felt not just…

PPC Case Study – Auto Glass Client

To optimize a PPC campaign successfully, it’s necessary to have statistically significant data. More often than not, there are 2 factors that prevent this: inadequate targeting and insufficient budget.

3 Ways To Lower Your Campaign’s CPA

One of the best ways to ensure that you are getting a return on your investment is to make sure that your campaign’s cost per conversion (CPA) is below the…

The Importance of Tracking Conversions at Keyword Level

I have reached out to thousands of business owners over the past 5 years. To this day, I am still shocked to hear business owners admit to me that they…

How to Effectively Advertise your Local Business on Google Ads

Every day, millions of people conduct Google searches in order to find local solutions to their problems. As a small business owner, it is extremely important to be able to…